Monday, May 7, 2007

So you want to hire the beautiful: Well, why not?

Hi 07S6E,

http://www.businessweek.com/1998/11/b3569031.htm

When I was mentioning in the economics lesson on Friday about the difference between the GP perspective and the Economic perspective towards the use of beautiful people in advertising, I had the above article in mind.

You can read it to gain a deeper level of understanding on how economists approach issues, especially on how economists generally distrust government intervention.

Your markers would want to see the same sharp perspective in your economic essays!

Regards,
Mr Tan

Kelvin Tan loves s6E. 10:54 AM